Reestablishing the relationship between one of baseball's most revered brands and the most coveted fielding award in the game became our mission.
The result was, in the words of Rawlings President Robert Parish, "the most aggressive, integrated, and successful in our company's 120-year history."
Digital and mobile marketing formed the cornerstone of the campaign.
Bobbleheads helped collect fan votes and spread the word with online media.
Our efforts generated some buzz in the trades, and even more awards.
Hold a virtual Rawlings Gold Glove Award in your hand using your webcam.